Social Media Strategist
5 hours ago
AYBL is a dynamic and ambitious women's activewear brand that has quickly become one of the most iconic brands worldwide since launching in the UK in 2018. Our mission is to unite women through their love for fitness, providing high-quality, affordable activewear that combines comfort, confidence, and style.
Job Title: Social Media ManagerWe are seeking a highly skilled and motivated Social Media Manager to drive the development and execution of impactful social media strategies, working closely with the Head of Brand Marketing and cross-functional teams. The successful candidate will be responsible for managing social media platforms and content, analysing performance metrics, overseeing content execution, and collaborating with internal teams and external partners to enhance brand presence.
Key Responsibilities:- Manage the day-to-day handling of all social media channels, adapting content to suit different channels.
- Lead on day-to-day management of our social media channels, increasing reach and engagement, and working with the media team to manage any issues.
- Collaborate with Social Media executives to coordinate content across all platforms.
- Ensure all content is on-brand, in the right tone, accurate, and delivered on time.
- Identify new growth opportunities by monitoring cultural trends, analysing trend reports, and staying aware of emerging social platforms.
- Analyse competitor activity and encourage the social team to share insights.
- Develop, implement, and manage social media strategies for each platform.
- Create engaging multimedia content across platforms by brainstorming creative concepts, presenting disruptive ideas, and capturing the attention of our target audience.
- Maximise audience interaction and engagement across multiple platforms.
- Delegate projects to Social Media Executives, support them with posting, and conduct regular meetings to ensure all social media goals are met.
- Oversee the monthly social calendar, ensuring optimal content for brand promotion and channel growth.
- Serve as the go-to expert for all things related to AYBL's social media, staying updated on daily developments in the social media landscape.
- Minimum of 2-3+ years working in a similar role.
- Extremely well-organised.
- Excellent time management.
- Excellent verbal and written communication skills.
- Energetic, self-motivated, and proactive.
- Strong problem-solving skills.
- Enthusiasm for the field and eagerness to learn.
- Skilled in utilising various social media platforms, including Instagram, TikTok, X, Pinterest, and YouTube.
- Proficient in Microsoft Office, Word, Excel, PowerPoint.
- Ability to work in a fast-paced environment, working on multiple projects at one time.
- Discretionary yearly bonus.
- 20/25 days holiday + Bank Holidays + your birthday off.
- Flexible working.
- 35 working hours per week with 1 hour lunch break.
- 50% staff discount across AYBL Group.
- Social events.
- Pension scheme.
- Free on-site parking.
- Free gym membership.
- £100 gift card upon joining.
- Employee wellbeing support.
Our home is located in Redditch, South Birmingham, with easy access routes to the M5/M42, a 20-minute walk to the train station, as well as many bus routes. Not forgetting Arrow Valley Lake which is a stone's throw away and a beautiful spot to get those steps in or enjoy your lunch with a view.
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