Brand and Campaigns Manager
1 month ago
We are seeking a highly skilled Brand and Campaigns Manager to join our team at iManage. As a key member of our marketing team, you will be responsible for developing and executing integrated brand campaigns that drive awareness, engagement, and loyalty among our customers, partners, and industry advocates.
Your primary focus will be on creating and implementing brand strategies that align with our overall marketing goals, while ensuring consistency across all touchpoints. You will work closely with our Demand Generation and Field Marketing teams to align brand awareness campaigns with middle-of-funnel strategies and to ensure effective localization of campaigns.
In addition to your brand expertise, you will also be responsible for staying up-to-date with industry trends, competitor activities, and audience insights to inform the development of brand campaigns that stand out in the market.
As a Brand and Campaigns Manager, you will have the opportunity to collaborate with our customer advocacy, social media, and events teams to grow and engage the iManage community, including customer advocacy programs, social media, online forums, newsletters, in-person/virtual events, and third-party platforms.
You will also work with our internal teams and external agencies to develop high-impact content for campaigns and community channels, including blogs, videos, webinars, newsletters, and user-generated content.
Key Responsibilities:
- Develop and execute integrated brand campaigns that drive awareness, engagement, and loyalty among our customers, partners, and industry advocates.
- Ensure consistency across all touchpoints, including brand guidelines, messaging, and visual identity.
- Work closely with Demand Generation and Field Marketing teams to align brand awareness campaigns with middle-of-funnel strategies and to ensure effective localization of campaigns.
- Stay up-to-date with industry trends, competitor activities, and audience insights to inform the development of brand campaigns that stand out in the market.
- Collaborate with customer advocacy, social media, and events teams to grow and engage the iManage community.
- Develop high-impact content for campaigns and community channels, including blogs, videos, webinars, newsletters, and user-generated content.
Requirements:
- 3-5 years of experience in brand marketing, community management, or a related field within a B2B SaaS or technology company.
- A proven track record of executing successful brand campaigns and building engaged, loyal communities.
- A strong ability to craft compelling narratives that resonate with target audiences, fostering deeper brand and community connections.
- Excellent interpersonal and communication skills, with the ability to build relationships with customers, partners, and internal stakeholders.
- The ability to leverage data and community feedback to optimize campaigns and engagement initiatives.
- Exceptional organisational skills, capable of managing multiple campaigns, community programs, and deadlines simultaneously.
- Proficiency in social media management tools, CRM platforms (Salesforce), community platforms (Discourse, Khoros), and marketing automation tools (Marketo, HubSpot).
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