Brand Campaign Director

2 weeks ago

London, Greater London, United Kingdom THE BANK OF NEW YORK MELLON CORPORATION Full time

LOB Brand Campaign Manager – VP

Bring Your Ideas. Make History.
Our company, BNY Mellon, is a leading provider of financial services and investment management solutions. We're seeking a talented Brand Campaign Manager to join our Marketing & Communications team in London.

This role is a key part of our team and will be responsible for developing and executing integrated brand campaigns across various channels and formats. You'll work closely with cross-functional teams to drive alignment and deliver exceptional results.

Key Responsibilities:

  • Develop campaign strategies and execute our brand strategy to champion our brand positioning and brand standards across all our line of business campaign work.
  • Partner with line of business marketers and business colleagues to develop value propositions, build product positioning, launch new capabilities, and construct cohesive go-to-market planning.
  • Foster effective collaboration with external agencies and internal creative teams to deliver strong creative briefs and concepts that elevate individual business lines, products, and platforms.
  • Coordinate market research to inform strategy and stay abreast of industry trends, benchmarks, market demands, and competitor strategies.
  • Oversee the strategic planning, messaging, and coordination of industry-leading events in partnership with the events team.

Requirements:

  • A persuasive storyteller and creative and original thinker who can develop line of business, product, or platform-centered campaigns.
  • Relevant years of proven experience in creative communications, either in-house, at creative or brand agency.
  • Demonstrated ability to work and drive alignment across cross-functional teams at matrixed brands.
  • Experience planning and leading global campaigns across multiple channels, formats, and investment strategies.
  • Strong data and landscape analysis skills to review marketplace trends, formulate implications, and inform strategy.

About Us:

We're a global leader in investment management and securities services, with a rich history of innovation and a culture that empowers our employees to grow, take risks, and be themselves. Join our team and be part of a company that's shaping the future of finance.

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