Content Optimization Specialist

1 month ago

London, Greater London, United Kingdom Yavli Full time

Job Overview


We are seeking a talented Content Optimization Specialist to join our team at Yavli, a sponsored content discovery platform.


The ideal candidate will have a passion for content discovery, a mastery of organisation and optimisation, and a drive to succeed in a fast-paced environment.


The role contributes significantly towards revenue growth and reports directly to senior management.


Key Responsibilities



  • Conduct extensive text title and image ad creative testing via our in-house ad management system.
  • Analyse key metrics to optimise the performance of campaigns in an ROI-driven way.
  • Source and purchase licenses for ad creatives.
  • Collaborate with clients to collect campaign assets.
  • Compile advertising copy and create/upload advertising copy to WordPress.
  • Commission advertising copy from external writers.
  • Set up campaign targeting options, click-through URLs, and proprietary tracking.
  • QA ads to ensure they meet required specifications.
  • Identify under-performing campaigns where significant improvement can be achieved.
  • Brainstorm new ways to improve advertising and engagement on campaigns.
  • Recommend changes to existing products, policies, and processes that improve overall performance.

Requirements



  • Competent understanding of basic Internet advertising metrics – CTR, CPA, CPC etc.
  • Reasonable understanding of URL tracking, conversion tracking, clicks, and impressions.
  • Familiarity with direct response marketing.
  • Excellent English language skills.
  • Very creative with language.
  • Ability to create and edit advertising copy in American English.
  • A good eye for finding interesting content and images.
  • Self-starter with ability to learn quickly and thrive under pressure.
  • Extremely organised, detail-orientated, and ability to multi-task.
  • Proven ability to manage multiple projects at a time while paying strict attention to detail.
  • Basic understanding of copyright law is a bonus.
  • Experience with WordPress, Cake, HasOffers is a bonus.

About You



  • Passion for content and media distribution.
  • Metrics-driven mind-set. You think in terms of numbers and ROI.
  • Energetic, relentless drive to succeed.
  • Entrepreneurial spirit, full of initiative, and ready to roll up your sleeves.
  • Active interest in digital advertising and the problems facing publishers and advertisers.
  • You like to tinker and constantly think about how things can be improved.

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