Content Optimization Specialist

19 hours ago


London, Greater London, United Kingdom Hearst Communications, Inc. Full time

At Hearst UK, we value diversity and inclusion, striving to create a workplace that reflects the world we want to live in. We are seeking a Content Optimization Specialist to join our team and help us achieve this goal.

About the Opportunity

This role involves working directly with our SEO team, Ecommerce team, and editors to shape content strategy and implement the Ecommerce SEO strategy across our Wellness titles. You will assist the SEO director and Ecommerce Director in planning and implementing this strategy.

You will develop and facilitate the implementation of our SEO strategy internationally, ensuring that our content seamlessly integrates into editorial calendars and tones of voice. This includes spotting emerging trends, seasonal opportunities, and innovative takes on what's trending on the web, news, and social platforms.

As part of our team, you will optimize content regularly, working closely with commercial, affiliate, and Ecommerce editors to formulate and plan strategies around tentpole events such as Black Friday and Prime Day. You will create ad-hoc reports for the editorial teams based on trending Google data.

We offer a range of benefits, including 25 days' holiday (with the option to buy up to 5 additional holiday days), hybrid working, discounted gym membership, healthcare cash plan, life assurance, and pension scheme. Our estimated salary for this role is £45,000 - £55,000 per annum.



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