Marketing and Business Development Specialist

3 weeks ago


Nottingham, Nottingham, United Kingdom PCMA Full time
Marketing and Account Executive Job Description

Role: Marketing and Account Executive – PCMA EMEA



About the Job

This role is responsible for supporting the Head of Business Development & Growth in the EMEA region, focusing on market developments and marketing strategy. The ideal candidate will have a strong understanding of digital marketing and experience in managing multiple projects and cross-functional teams.



Key Responsibilities


  • Marketing Campaigns & Strategy:
  • Create and execute omni-channel marketing campaigns to engage event planners and suppliers.
  • Develop and execute digital marketing plans to align with overall strategy.
  • Manage paid and organic campaigns across platforms to maximize engagement.
  • Ensure adherence to PCMA & EMEA brand guidelines.
  • Use data to optimize campaigns and achieve KPIs.
  • Manage email marketing using Salesforce and Pardot, ensuring GDPR compliance.
  • Create and schedule content on social media platforms using tools like Hootsuite and Sprout Social.



  • Partnership & Account Management:
  • Assist in building and maintaining relationships with key stakeholders.
  • Support partnership growth through strategic marketing opportunities (advertising, sponsorship, research).
  • Manage partnership agreements and ensure fulfillment.
  • Track leads, opportunities, and pipeline progress via Salesforce.
  • Collaborate with finance to ensure proper invoicing and payment processing.



  • Project Management & Reporting:
  • Create design briefs and manage creative projects to meet campaign goals.
  • Analyze campaign performance using Google Analytics and other tools, adjusting strategies as needed.


Requirements

The ideal candidate will have a degree in Marketing, Communications, or a related field and at least 3 years of experience in marketing, account management, or a related role. Strong experience with digital marketing, SEO, and email campaigns is essential, as well as proficiency in Salesforce, Pardot, and content management systems.



What We Offer

PCMA is an equal opportunity employer committed to a work environment that supports, inspires, and respects all individuals. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.



How to Apply

Interested candidates should email a cover letter and CV to jbennett@pcma.org. Please note that the application deadline is not specified in this job description, so candidates should check the PCMA website for more information.



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