Senior Amazon PPC Strategist

2 weeks ago

London, Greater London, United Kingdom Makeheroes Full time
About Heroes

Heroes is a multi-brand developer that combines operational excellence with customer-centricity to support parents and children through every milestone of their journey. Our team has a background in investment banking, venture capital, and D2C eCommerce, making us well-equipped to nurture and grow brands and develop products that simplify, support, and enrich everyday family experiences.

About the Role

We are seeking a dynamic and experienced Senior Amazon PPC Manager to oversee the strategic planning, execution, and optimization of Amazon PPC spend across our portfolio. As an integral part of our marketing team, the Senior Amazon PPC Manager will be responsible for driving the visibility of Heroes' products and maximizing return on ad spend (ROAS) through effective PPC strategies.

Key Responsibilities
  • Contribute to the overall success of Heroes brands by providing proactive suggestions, data-driven insights, and innovative recommendations.
  • Develop top-level strategy by collaborating with senior management to align PPC efforts with broader business objectives.
  • Lead and mentor a team of Amazon PPC Executives, providing guidance, training, and support to ensure the team delivers exceptional results and achieves performance targets.
  • Assist in the seamless onboarding and integration of new brands, taking responsibility for the strategic planning and day-to-day management of PPC campaigns for new additions to our portfolio.
  • Develop and execute comprehensive Amazon PPC strategies, focusing on campaign implementation, keyword ranking, and continuous optimization.
  • Conduct thorough keyword research to identify high-performing keywords and optimize campaigns based on data-driven insights.
  • Monitor campaign performance, analyze keyword trends, and evaluate ranking strategies to drive continuous improvement.
  • Collaborate with the brand management team to align PPC strategies with overall brand objectives.
  • Stay ahead of Amazon advertising trends and developments, driving innovation by testing new features and strategies within the Amazon ecosystem.
  • Highly proficient in data analysis, with strong numeracy skills, making informed, data-driven decisions and optimizing campaigns based on performance metrics.
Our Benefits
  • Hybrid working
  • 25 days holiday
  • Public holidays
  • Friday afternoons off in August
  • Brand discounts
  • Pension Plan
  • Health Insurance
  • Nursery Benefits
  • Cycle to Work scheme
  • Enhanced parental leave

Location: Hybrid working from London

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