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Marketing Executive
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GPI is seeking a highly skilled Digital Marketing Executive to drive the company's digital presence and lead generation efforts. As a key member of the marketing team, you will be responsible for developing and executing marketing campaigns across various digital channels, including social media, email, and content marketing.
Key Responsibilities- Develop and Execute Marketing Campaigns: Create and implement marketing strategies to drive traffic, brand awareness, and lead generation across digital channels.
- Manage Digital Presence: Oversee the development and maintenance of GPI's digital presence, including social media, website, and blog.
- Content Creation: Produce high-quality content for social media, email, and website, including blog posts, articles, and other marketing materials.
- Lead Nurturing: Develop and execute lead nurturing campaigns to convert leads into customers.
- Analytics and Reporting: Track and analyze campaign performance, providing regular reports to senior leadership.
- Collaboration and Communication: Work closely with cross-functional teams to ensure alignment and effective communication.
- 3-5 years of experience in a marketing role, preferably in a B2B platform or consulting services company.
- Excellent communication skills and ability to translate ideas into strategy.
- Strong understanding of digital marketing channels and willingness to learn new skills.
- Experience running multi-channel lead generation campaigns.
- Software / Tools experience: Google Ads, Google Analytics, LinkedIn/Twitter PPC, HubSpot CRM and Email, WordPress or similar CMS.
GPI is a dynamic, growing organization with a diverse group of motivated employees. Our company values drive the way we do business and help us attract the best talent worldwide. We are committed to supporting the biopharma industry and payers in achieving a sustainable balance between the pricing of medicines and patient access through data-driven, evidence-based strategies, analytics, and technology innovation.
