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Digital Marketing Manager

2 months ago

HambleleRice, Hampshire, United Kingdom RYA Full time

Job Role: Digital Marketing Manager - FTC (Mat cover)

Job Summary:

We are seeking an experienced Digital Marketing Manager to join our team at the Royal Yachting Association. As a Digital Marketing Manager, you will be responsible for coordinating, supporting, and delivering our digital marketing strategy. This is a fixed-term contract position, and we are looking for someone to start immediately.

Key Responsibilities:

  • Traffic generation to deliver business objectives of new members, retention, increase awareness of RYA brand, and general interest in our key messages
  • Social media platform owner responsible for activity coordination (including paid advertising), supporting content creators, and providing best practice guidance
  • Email platform owner responsible for email build, send, data management, and best practice
  • Paid search and other Google tools owner managing budgets to deliver agreed targets
  • Search engine optimisation working with technical and content teams around the business to continually improve and optimise
  • On-site campaign management for internal advertising, cross-business campaign
  • Digital agency management
  • Marketing budget management both direct budget and that of stakeholders around campaign activity
  • Content strategy coordination, working with business stakeholders to develop content management processes ensuring a content and activity calendar is managed in collaboration with the PR Team
  • Customer journey owner for core deliverable activities e.g., membership, renewals, online sales
  • Analytics and reporting of channel and site success to the wider business with regular established reporting and actionable decisions

Requirements:

  • Stakeholder management at a senior level – establishing digital marketing within the business as a service function and delivery point is key to success
  • Email marketing management – set up creative, manage data, GDPR permissions, campaigning, and coordination
  • Social media platform expert across Instagram, Facebook, LinkedIn, and Twitter. Experience of scheduling tools such as Hootsuite
  • Content management and copywriting taking subject matter expert information and turning it into content to support our campaigns and search strategy
  • Reporting and analytics of channel and site success – through use of Google Analytics
  • Experience of managing digital marketing channel budgets both directly and indirectly through agencies
  • Managing a team of three executives, coaching, and mentoring them to deliver full potential
  • Awareness of online marketing trends