Digital Marketing Specialist

4 weeks ago


Wakefield, Wakefield, United Kingdom Gravity Head Office Full time

About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Gravity Head Office. As a Senior PPC and SEO Executive, you will be responsible for driving our online visibility and traffic through a combination of search engine optimization (SEO) and pay-per-click (PPC) advertising.

Main Responsibilities:

  • SEO and PPC Optimisation: You will be responsible for ensuring that our website is technically sound and optimised for search engines.
  • On-page and Off-page SEO: You will need to understand what affects online visibility and how to get the best possible result from your efforts.
  • Technical SEO: You will be responsible for ensuring that our website is mobile-friendly, crawlable, and has a good site speed.
  • PPC Campaign creation: You will need to plan, create and manage campaigns across Google Ads, Bing, Meta advertising and reaching well-defined customer segments.
  • Audience Segmentation: You will need to understand how to reach a specific segmented audience.

Requirements:

  • A bachelor's degree or an equivalent Marketing qualification
  • At least 3 years' experience working in marketing across online and offline channels in a similar role
  • You are a highly analytical person who is naturally inquisitive and has an interest in Digital marketing

What's in it for you?

  • A salary up to £45,000
  • Career development potential – we love to promote and develop from within
  • Central location, close to train station and major bus routes
  • Discounted rates for Gravity sites and products
  • Employee Assistance Program
  • Contributary health insurance
  • Subsidised food and drink on sites
  • You will be based in our state-of-the-art head office, where we probably have the best pool table and darts boards in Wakefield


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