Digital Marketing Specialist
4 weeks ago
About the Role
We are seeking a highly skilled Digital Marketing Specialist to join our team at Gravity Head Office. As a Senior PPC and SEO Executive, you will be responsible for driving our online visibility and traffic through a combination of search engine optimization (SEO) and pay-per-click (PPC) advertising.
Main Responsibilities:
- SEO and PPC Optimisation: You will be responsible for ensuring that our website is technically sound and optimised for search engines.
- On-page and Off-page SEO: You will need to understand what affects online visibility and how to get the best possible result from your efforts.
- Technical SEO: You will be responsible for ensuring that our website is mobile-friendly, crawlable, and has a good site speed.
- PPC Campaign creation: You will need to plan, create and manage campaigns across Google Ads, Bing, Meta advertising and reaching well-defined customer segments.
- Audience Segmentation: You will need to understand how to reach a specific segmented audience.
Requirements:
- A bachelor's degree or an equivalent Marketing qualification
- At least 3 years' experience working in marketing across online and offline channels in a similar role
- You are a highly analytical person who is naturally inquisitive and has an interest in Digital marketing
What's in it for you?
- A salary up to £45,000
- Career development potential – we love to promote and develop from within
- Central location, close to train station and major bus routes
- Discounted rates for Gravity sites and products
- Employee Assistance Program
- Contributary health insurance
- Subsidised food and drink on sites
- You will be based in our state-of-the-art head office, where we probably have the best pool table and darts boards in Wakefield
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