Digital Marketing Strategist
1 month ago
C-4 Analytics, a fast-growing private digital marketing company, is seeking an experienced Director of Growth Marketing & Engagement. This role involves driving growth through hands-on tactical marketing execution and developing scalable strategies.
We are looking for a seasoned marketer who thrives on executing multi-channel campaigns (PPC, SEO, social media, content) to increase brand awareness and drive qualified traffic. The ideal candidate will partner with our Business Development Representatives to ensure they have the messaging and tools to engage prospects effectively.
The selected candidate will oversee SEO initiatives, develop and manage targeted demand-generation programs, launch grassroots marketing initiatives, and track key performance indicators (KPIs). A strong understanding of digital marketing channels, marketing automation, CRM systems, and analytics tools is essential.
Key Responsibilities:
- Develop and execute a comprehensive growth marketing strategy that drives real results.
- Launch and manage multi-channel digital marketing campaigns to increase brand awareness and drive qualified traffic.
- Partner closely with Business Development Representatives to ensure effective prospect engagement.
- Oversee SEO initiatives to drive organic traffic and improve search engine rankings.
- Manage and optimize targeted demand-generation programs, including email marketing and social campaigns.
- Develop and implement a content strategy that positions C-4 Analytics as a thought leader in the automotive digital marketing industry.
- Track and report on KPIs, lead conversion rates, and marketing ROI, providing actionable insights to adjust tactics and budget allocation.
Requirements:
- 6+ years of experience in hands-on, growth-focused marketing roles.
- In-depth knowledge of digital marketing channels, marketing automation, CRM systems, and analytics tools.
- Experience in the automotive industry, SaaS, or B2B marketing space is preferred.
- Strong content creation and storytelling skills.
Compensation: $80,000 - $120,000 per year, depending on qualifications and experience.
Benefits: Career development programs, unlimited paid time off, and additional perks.
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