Digital Marketing Strategist
6 days ago
About the Role: As a Digital Marketing Strategist, you will be responsible for developing and executing multi-channel digital marketing campaigns to increase brand awareness, drive qualified traffic to our website, and generate leads. You will also oversee SEO initiatives to improve our ranking in search engines within the automotive digital marketing space.
Responsibilities:
- Develop and manage targeted demand-generation programs that feed our sales pipeline, including email marketing, social campaigns, events, and webinars.
- Partner closely with our Business Development Representatives (BDRs) to ensure they have the messaging and tools to engage prospects effectively.
Requirements:
- 6+ years of experience in hands-on, growth-focused marketing roles, ideally with a strong focus on demand generation, digital marketing, and lead generation.
- In-depth knowledge of digital marketing channels, marketing automation, CRM systems, and analytics tools.
- Experience in the automotive industry, SaaS, or B2B marketing space is preferred.
- Ability to create and implement data-driven strategies and analyze performance metrics for continuous improvement.
- Strong content creation and storytelling skills, with a portfolio of work demonstrating relevant marketing assets.
- A self-starter attitude, comfortable working in a fast-paced environment with the ability to manage multiple projects simultaneously.
- Exceptional communication and collaboration skills, with experience working cross-functionally with sales and business development.
What We Offer: We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks.
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