Paid Media Strategist

3 weeks ago

London, Greater London, United Kingdom Awin Full time

Paid Media Manager Role

Awin is seeking a skilled Paid Media Manager to lead our paid media efforts and drive growth across regional markets.

This role involves developing and executing high-impact paid media strategies, collaborating with local marketing teams, sales, and stakeholders to align campaigns with business objectives.

Key Responsibilities

  • Develop and execute comprehensive paid media strategies to drive lead volume and eGP growth via Google Ads, Social (FB, IG, LI, YT), and programmatic.
  • Track and analyse campaign performance, delivering actionable insights and detailed reports to stakeholders.
  • Forecast, test, and optimise regional campaigns to maximise spend efficiency and conversion rates.
  • Conduct in-depth keyword research, competitor analysis, and audience segmentation to drive targeted traffic and conversions across PPC and paid social channels.
  • Create compelling ad copy and optimise landing pages to maximise conversions and campaign effectiveness.
  • Collaborate closely with SEO, local marketing, and regional sales teams to align paid campaigns with broader marketing goals and key business objectives.
  • Take full ownership of paid media results, making autonomous decisions while collaborating with regional teams.
  • Manage external agencies and contractors.
  • Stay updated on industry developments and platform changes to keep campaigns competitive and effective.

Requirements

  • 4+ years in Digital Marketing, with proven experience in managing PPC and paid social campaigns across platforms.
  • Demonstrated success in working with cross-functional teams and stakeholders, ensuring alignment with broader business objectives.
  • Hands-on experience developing, executing, and optimising paid media strategies, including keyword research, ad copywriting, and landing page optimisation.
  • Experience managing and optimising six-figure budgets, with strong forecasting and reporting skills to track ROI, ROAS, and CPQL improvements across various campaigns.
  • Strong analytical and problem-solving capabilities, with experience interpreting data to make data-driven decisions.
  • Solid understanding of how paid media fits within the wider digital marketing ecosystem, ensuring integration with SEO, content marketing, and other channels.
  • A strong understanding of industry trends, platform updates, and best practices.
  • Excellent organisational and prioritisation skills, capable of managing multiple campaigns concurrently.
  • Fluent written and spoken English, additional language skills beneficial.

What We Offer

  • Flexi-Week and Work-Life Balance: We prioritise your mental health and wellbeing, offering a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance.
  • Remote Working Allowance: You will receive a monthly allowance to cover part of your running costs.
  • Flexi-Office: We offer an international culture and flexibility through our Flexi-Office and hybrid/remote work possibilities to work across Awin regions.
  • Meal Vouchers: You will be supported with a certain net sum to spend on a variety of lunches.
  • Health & Wellbeing: The insurance covers several types of health, vision, and/or dental treatments for you and for up to one additional family member.
  • Remote Working Furniture Package: After 3 months of employment, you will be eligible for a furniture package, which should enable you to set up a proper workplace at your remote working location.
  • Appreciation: Thank and reward colleagues by sending them a voucher through our peer-to-peer program.

Awin is a dynamic, social, and inclusive company, established in 2000. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.

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