Digital Media Strategist
3 weeks ago
About the Role
The Beauty Crop is seeking a highly motivated Digital Media Strategist to join our marketing team. As a key member of our team, you will be responsible for developing and executing paid media campaigns across various platforms to drive growth and enhance brand awareness.
- Develop and implement paid media strategies across multiple platforms, including Google Ads, Facebook, Instagram, and LinkedIn.
- Monitor and analyze campaign performance metrics to ensure KPIs are met or exceeded.
- Prepare regular reports on campaign performance, insights, and recommendations for future strategies.
- Collaborate with the creative team to develop compelling ad creatives that drive engagement and conversions.
- Stay up-to-date with the latest trends and best practices in paid media and digital marketing.
- Utilise budgets effectively to maximise the impact of paid media efforts.
- Provide strategic recommendations for continuous improvement and innovation in paid media strategies.
About You:
- Bachelor's degree in Marketing, Advertising, Business, or a related field is a plus.
- Proven experience (3+ years) as a Paid Media Executive or similar role, with agency background preferred.
- In-depth knowledge of Google Ads, Facebook Ads Manager, TikTok Ads Manager, and other paid media platforms.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Proficiency in using analytics tools such as Google Analytics, SEMrush, Ahrefs, and social media analytics tools.
- Understanding of audience segmentation and personalised marketing approaches.
- Experience with A/B testing, multivariate testing, and conversion rate optimization.
- Excellent communication and teamwork skills, with a proven ability to collaborate across departments and teams.
- Proficiency with Excel and data visualization tools such as Tableau or Power BI.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Detail-oriented with a focus on delivering high-quality results.
- Google Ads and Facebook Blueprint certifications are a plus.
The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.
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