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Luxury Paid Media Strategist

2 months ago

London, Greater London, United Kingdom Virtua Full time
Job Overview

Virtua is a leading contemporary luxury fashion house seeking an experienced Luxury Paid Media Strategist to join our team.

The ideal candidate will have at least 5+ years of hands-on experience managing paid media campaigns in an e-commerce environment, ideally with experience in the luxury sector.

Key Responsibilities:
  • Develop and execute a comprehensive paid media strategy across key platforms, ensuring alignment with overall business objectives.
  • Take a proactive approach to managing and optimizing paid media campaigns daily, focusing on brand elevation, customer acquisition, and driving quality traffic.
  • Leverage expertise in TikTok to develop and optimize campaigns that engage luxury consumers in a creative and impactful way.
  • Manage and optimize the paid media budget to ensure efficient resource allocation across all channels.
  • Establish key performance indicators (KPIs) and develop detailed reporting frameworks to monitor campaign performance.
Required Skills and Qualifications:
  • Extensive experience managing paid media campaigns in an e-commerce environment.
  • Hands-on expertise across key paid media platforms, particularly Instagram, TikTok, Google Ads, and Affiliates.
  • Luxury market insight to attract and engage luxury consumers through paid media.
  • TikTok experience running successful paid campaigns on TikTok.
  • Strong financial acumen to manage significant paid media budgets.
  • Data-driven decision making and experience in establishing and tracking KPIs.
Benefits:

A competitive salary is on offer for this exciting opportunity.