Digital Content Specialist

2 days ago


Liverpool, Liverpool, United Kingdom Countrywide Full time

We're seeking a skilled Digital Content Specialist to join our Liverpool-based team at Countrywide. The ideal candidate will have a passion for creating engaging digital content and driving business growth through innovative ideas.

Job Description

About the Role:

This is a fantastic opportunity to work in a dynamic digital marketing team, collaborating with central marketing teams across the country. As a Digital Content Specialist, you'll be responsible for developing a content plan that drives customer engagement and leads to business opportunities.

You'll need to be an 'ideas' person, always looking for ways to improve our content calendar and make it shine across multiple channels, brands, and disciplines within our business.

  • Experience of writing high-quality content across various digital platforms.
  • Supporting the growth of our organic visibility and traffic by implementing SEO strategies and conducting keyword research.
  • Developing a content plan and identifying potential content pieces that can thrive on different platforms, such as blogs, newsletters, social media, or podcasts.
  • Picking up ad-hoc content tasks and creating compelling copy to engage our audience.
  • Link building: creating links to our content from other reputable sources.
  • Uploading content to CMS platforms and performing regular, in-depth keyword research to identify new areas for content creation.
  • Gathering data, generating reports to analyze performance, and helping develop SEO strategies.
  • Monitoring online competitor activity and staying up-to-date with industry news, including social media, websites, and email newsletters.
  • Conducting analysis on brand websites to identify issues and areas for improvement.
  • Identifying opportunities for outreach and link-building.
  • Staying current with developments in the digital space and sharing knowledge with the team and key stakeholders.
Requirements
  • A proven track record of writing content across multiple channels.
  • Previous experience working with Content Management Systems.
  • Knowledge of Google Analytics and Google Search Console.
  • Experience conducting keyword research and analyzing performance data.
  • Excellent writing and verbal communication skills.
  • Attention to detail and ability to meet deadlines.
  • Evidence of repurposing content across multiple channels.
  • Ability to plan and manage workloads effectively.
  • Experience working within a multi-brand environment would be beneficial.
  • Experience dealing with content that requires compliance approval.
  • Proficiency in Social Networks and reporting tools (e.g., LinkedIn, TikTok, Facebook).
  • A degree in a related subject is desirable.

The successful candidate will earn an estimated salary range of £40,000 - £55,000 per annum, depending on experience, and will be based in Liverpool.



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