Strategic Marketing Lead for Rheumatology Portfolio

3 weeks ago


Slough, Slough, United Kingdom UCB S.A. Full time

About the role

This pivotal position involves shaping and executing comprehensive marketing strategies to support our rheumatology portfolio. You will work cross-functionally to ensure that our marketing initiatives align with business goals and deliver impactful results to improve patient outcomes.

Key responsibilities

  1. Develop and implement marketing strategies to drive brand growth and market share in the rheumatology space.
  2. Conduct thorough market research to identify trends, opportunities, and competitive landscape insights to inform strategic decision-making.
  3. Collaborate closely with sales, medical, regulatory, and global marketing teams to ensure alignment and seamless execution of marketing initiatives.
  4. Monitor and analyze the performance of marketing campaigns and initiatives, providing insights and recommendations for continuous improvement.
  5. Oversee the marketing budget for rheumatology, ensuring optimal allocation of resources to achieve strategic objectives.

About us

UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are a diverse team of around 8,500 people worldwide, driven by science and inspired by patients. We value diversity and inclusion in the workplace and do not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity.

Requirements

  1. Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related field. An advanced degree (MBA, MSc) is preferred.
  2. Extensive experience in pharmaceutical marketing, with a strong background in rheumatology or a related therapeutic area.
  3. Proven ability to develop and implement successful marketing strategies. Excellent analytical, project management, and communication skills.


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