Senior Marketing Director

6 days ago

Goole, East Yorkshire, United Kingdom Croda Singapore Full time

Job Summary:

Croda Singapore is seeking an experienced and innovative leader to drive the development and long-term strategy for our global marketing teams. As a Senior Marketing Director, you will be responsible for delivering organic growth through innovation, collaboration, and a high-performance team culture.

About the Role:

  • Lead the strategic marketing elements of our competition and customer landscape, ensuring strong collaboration with our regional research and technology teams.
  • Develop and implement marketing strategies that drive business growth and improve market share.
  • Manage and maintain the marketing activities and branding of the organisation and its products, ensuring ongoing sales and profit.
  • Align the short and long-term strategic business plans of marketing with those of sales, R&D, and PSRA across all market segments of the business.
  • Identify opportunities for new business product launches, marketing trends, and customer and consumer needs.
  • Accountable for all marketing aspects of the business unit, ensuring appropriate customer service and health & safety management is aligned with group standards.
  • Serve as the final authority on marketing campaigns, advertising, and any other branding information.
  • Ensure that succession and coaching is provided to deliver/maintain the correct organisational structure.
  • Create an innovative marketing culture to ensure the Croda brand is well recognised and that we are an established market leader.

Requirements:

  • Experience in leading complex market strategies in large Consumer Care related organisations.
  • Firm understanding of customer and competitor behaviour, with a background in leading matured strategic marketing cultures and methodologies globally.
  • Highly creative and curious mindset to identify new ways of working aimed at embedding an improvement culture.

What We Offer:

  • Relocation support for the right candidate.
  • A dynamic and innovative work environment.
  • Opportunities for career growth and development.

About Croda:

Croda is a FTSE100 organisation focused on our purpose of 'Smart Science to Improve Lives'. We are innovating new and novel ingredients for the Consumer Care sectors through our commitment to sustainability and customer centricity.

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