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Senior Marketing Strategist
1 month ago
Job Title: Senior Marketing Strategist
Job Summary:
We are seeking a Senior Marketing Strategist to join our team at Macildowie Recruitment and Retention. As a key member of our marketing department, you will be responsible for developing and executing cross-channel marketing strategies to meet business goals.
Key Responsibilities:
- Strategy & Planning: Develop and execute cross-channel marketing strategies to meet business goals, including lead generation and customer engagement.
- Market Analysis: Gain a deep understanding of the industry, keeping up-to-date with market trends and advancements in marketing technology.
- Campaign Management: Design and implement data-driven marketing campaigns, continually optimizing to achieve KPIs.
- Brand Consistency: Ensure cohesive branding and messaging across all marketing channels.
- Budget Management: Set, manage, and report on the marketing budget in collaboration with the business owners.
- Team Leadership: Manage, mentor, and grow the marketing team, setting goals, conducting performance reviews, and driving recruitment when needed.
- Stakeholder Collaboration: Work closely with internal teams to align marketing strategies with business needs.
- Performance Tracking: Regularly report campaign results to management, making adjustments to strategies based on performance data.
Requirements:
- Degree in Communications or Marketing
- 8+ years of experience in B2B marketing
- 3+ years of marketing team management experience
- Experience in the exhibition industry or media sales is a plus
- Strong data-driven and KPI-focused mindset
- Proven success in multi-channel campaign planning and execution
- Creative with a keen eye for messaging and content creation
- Experience in digital and traditional marketing channels
- A true team player with excellent leadership skills
About Us:
Macildowie Recruitment and Retention is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties.
