Fitness Director

3 weeks ago

St Helens, St. Helens, United Kingdom Everlast Gyms Full time
About the Role

We are seeking a highly motivated and experienced Head Coach to join our team at Everlast Gyms in St Helens. As a key member of our fitness team, you will be responsible for delivering an exceptional fitness experience to our members, mentoring our team, and driving business growth.

Key Responsibilities
  • Represent Everlast Gyms as an ambassador for fitness, demonstrating our elevated ways of working at all times.
  • Lead national focuses and incentives, such as #WorkoutWednesday and in-gym challenges/events, to drive member engagement and sales.
  • Advocate for our member onboarding program, MOVE, and deliver and lead by example in this area, supporting and training the wider team to improve confidence and delivery.
  • Own the REDEFINE product, driving cohort sales and high levels of engagement throughout the program.
  • Recruit, train, and mentor Fitness Coaches and Personal Trainers, owning group training timetables and monitoring performance as per company KPIs.
  • Grow and optimize member engagement within your community, delivering own on-shift classes as per gym guidelines.
  • Focus on driving new member sales and retaining existing members to grow live member movement, supporting the wider team by driving all revenue lines from membership sales to product and secondary sales to drive profitability of the gym.
  • Lead by example on reception and the gym floor in this member-facing role, designed to enhance every visit, and deliver honest, constructive feedback regularly to support all team members in achieving their potential and challenging them on a daily basis.
  • Drive personal training session sales to members and deliver personal training sessions each month.
Requirements
  • Passion for health, fitness, and wellness.
  • Level 3 Personal Trainer qualification.
  • CIMSPA Practitioner level certification and knowledge of running personal training sessions.
  • Strong leadership qualities and a passion for coaching others.
  • Experienced delivery of a variety of group training modalities.
  • Adaptability in communication and management style to motivate and inspire the team.
  • A positive, solutions-driven mindset in the face of adversity.
  • A member champion mentality with exceptional interpersonal skills.
  • Driven and ambitious with a keen desire to learn and develop both behaviors and competencies specific to the role.
  • Flexibility in working hours and location to support the needs of the business, including weekends and Bank Holidays when required.
About Everlast Gyms

Everlast Gyms is a part of Frasers Group, a company that values innovation, excellence, and customer satisfaction. We are committed to delivering an exceptional fitness experience to our members and are looking for like-minded individuals to join our team.

At Everlast Gyms, we believe in thinking without limits, owning our roles, and being relevant to our people, partners, and the planet. If you share our values and are passionate about fitness, we encourage you to apply for this exciting opportunity.

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