Fitness Director

1 week ago


St Helens, St. Helens, United Kingdom Frasers Group Full time

About the Role

We are seeking a highly motivated and experienced Fitness Director to join our team at Everlast Gyms. As a key member of our leadership team, you will be responsible for delivering an elevated fitness experience to our members and mentoring the team to achieve their full potential.

Key Responsibilities

  • Represent Everlast Gyms as an ambassador for fitness and wellness, promoting our brand values and mission.
  • Lead national focuses and incentives, such as #WorkoutWednesday and in-gym challenges, to drive member engagement and retention.
  • Advocate for our member onboarding program, MOVE, and deliver and lead by example in this area, supporting and training the wider team to improve confidence and delivery.
  • Own the REDEFINE product, driving cohort sales and high levels of engagement throughout the program.
  • Recruit, train, and mentor Fitness Coaches and Personal Trainers, ensuring they have the skills and knowledge to deliver exceptional fitness experiences.
  • Grow and optimize member engagement within your community, driving new member sales and retaining existing members to grow live member movement.
  • Support the wider team by driving all revenue lines from membership sales to product and secondary sales, to drive profitability of the gym.
  • Lead by example on reception and the gym floor, delivering honest and constructive feedback to support team members in achieving their potential.
  • Drive personal training session sales to members and deliver personal training sessions each month.

Requirements

  • Passion for health, fitness, and wellness.
  • Level 3 Personal Trainer qualification.
  • CIMSPA Practitioner level certification.
  • Strong leadership qualities and a passion for coaching others.
  • Experience in delivering a variety of group training modalities.
  • Ability to adapt communication and management style to motivate and inspire the team.
  • Positive, solutions-driven mindset in the face of adversity.
  • Member champion mentality with exceptional interpersonal skills.
  • Driven and ambitious with a keen desire to learn and develop both behaviors and competencies specific to the role.
  • Flexibility in working hours and location to support the needs of the business, including weekends and Bank Holidays when required.

About Us

Frasers Group is a leading international retailer with a portfolio of brands that includes Everlast Gyms. We are committed to delivering an exceptional fitness experience to our members and are seeking a talented and motivated individual to join our team.


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