Fitness Director

2 weeks ago


St Helens, St. Helens, United Kingdom Everlast Gyms Full time
About the Role

We are seeking a highly motivated and experienced Fitness Director to join our team at Everlast Gyms. As a key member of our leadership team, you will be responsible for delivering an exceptional fitness experience to our members.

Key Responsibilities
  • Represent Everlast Gyms as an ambassador for fitness, demonstrating our elevated ways of working at all times.
  • Lead national focuses and incentives, such as #WorkoutWednesday and in-gym challenges/events, to drive member engagement and sales.
  • Advocate for our member onboarding program, MOVE, and deliver and lead by example in this area, supporting and training the wider team to improve confidence and delivery.
  • Own the REDEFINE product, driving cohort sales and high levels of engagement throughout the program.
  • Recruit, train, and mentor Fitness Coaches and Personal Trainers, owning group training timetables and monitoring performance as per company KPIs.
  • Grow and optimize member engagement within your community, delivering own on-shift classes as per gym guidelines.
  • Focus on driving new member sales and retaining existing members to grow live member movement, supporting the wider team by driving all revenue lines from membership sales to product and secondary sales to drive profitability of the gym.
  • Lead by example on reception and the gym floor in this member-facing role, designed to enhance every visit, and deliver honest, constructive feedback regularly to support all team members in achieving their potential and challenging them on a daily basis.
  • Drive personal training session sales to members and deliver personal training sessions each month.
Requirements
  • Possess a passion for health, fitness, and wellness.
  • Hold a Level 3 Personal Trainer qualification and CIMSPA Practitioner level certification, with knowledge of running personal training sessions.
  • Exhibit strong leadership qualities and a passion for coaching others, with experience in delivering a variety of group training modalities.
  • Stay up-to-date with the most relevant fitness trends within the industry.
  • Adaptability in communication and management style to motivate and inspire the team.
  • A positive, solutions-driven mindset in the face of adversity.
  • A member champion mentality with exceptional interpersonal skills.
  • Driven and ambitious, with a keen desire to learn and develop both behaviors and competencies specific to the role.
  • Flexibility in working hours and location to support the needs of the business, including weekends and Bank Holidays when required.
About Everlast Gyms

We are a dynamic and forward-thinking fitness company, committed to delivering an exceptional fitness experience to our members. We are passionate about health, fitness, and wellness, and we are seeking like-minded individuals to join our team.

If you are a motivated and experienced Fitness Director, looking for a new challenge, we would love to hear from you. Please visit our LinkedIn page to learn more about our company values and principles.


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