Digital Transformation Lead
9 hours ago
Croud is a global, full-service digital marketing agency with a unique business model that enables businesses to drive sustainable growth in the new world of marketing. With recent recognition as a Sunday Times Best Place to Work and Performance Marketing Employer of the Year, we're committed to unlocking potential by elevating our people, clients, and communities within a rapidly advancing and complex economy.
We operate as a unique scaled network of Intelligent, Creative Specialists, allowing us to deliver superior brand outcomes and unlock potential for our people, our clients, and our communities. Our culture is strategically driven and inspired by a shared long-term vision.
We're energized by future thinking, driving innovation to achieve better outcomes. Above all, we're purpose-driven, committed to positively impacting our people, the planet, and our global communities.
As a Senior Campaign Strategist at Croud, you'll play a key role in reimagining account planning by combining proven methodologies with search, performance data, and customer analytics to deliver data-driven brand and performance solutions.
Key Responsibilities:
- Support the Planning Director on building measurement frameworks, testing methodologies, and optimisation plans to enhance campaign performance.
- Leverage audience, market, and competitor intelligence using industry tools to guide decision-making.
- Monitor performance in real-time, working with channel experts to ensure insights are acted upon holistically.
- Act as a trusted advisor to key clients, delivering actionable insights and helping them optimize their digital media investments.
- Support client leadership teams by diagnosing performance issues and providing strategic counsel.
A strong track record of successful campaign planning that delivers measurable results for clients. Experience in presenting to clients, selling ideas, and working closely with stakeholders to align with business objectives. Hands-on experience with key digital marketing platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, DV360. Familiarity with planning and insight tools (e.g., ). Proficient in essential tools, including Excel/Google Sheets and PowerPoint/Google Slides. Strong analytical skills with a keen ability to interpret data and make data-driven decisions.
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