Brand Transformation Leader

6 days ago


Cambridge, Cambridgeshire, United Kingdom Jagex Full time
Job Summary
RuneScape is seeking a visionary Brand Transformation Leader to elevate its brand to new heights and guide the company's next chapter of growth. This is an exceptional opportunity to lead the transformation of RuneScape into a cultural icon across multiple platforms and entertainment mediums.

About Jagex
Jagex is a thriving international games company with a growing library of forever game IPs for core gamers. Our strength lies in our ability to create spaces for our players to come together – with each other and with us – inside and outside of our games.

About the Role
We are looking for a proven brand leader with a passion for innovation and excellence. You will shape RuneScape's brand narrative for a new generation of players while continuing to engage our loyal core audience. As a key member of the Growth leadership team, your impact will be felt not only within the gaming community but in how we weave RuneScape into the broader fabric of entertainment, storytelling, and lifestyle.

Key Responsibilities
- Develop a future-forward brand strategy that leads the evolution of the RuneScape franchise to attract new players while engaging our passionate community across current titles.
- Be the steward of our brand marketing investment, ensuring every initiative delivers clear ROI.
- Champion a test-and-learn approach, blending creative flair with data insights. Utilize data and market trends to continually optimize marketing efforts.

Requirements
- Proven experience driving brand transformations in the digital, entertainment, or consumer lifestyle industries (experience in gaming brands is highly desirable).
- A track record of elevating brands to new heights, pushing them into broader cultural conversations and new media landscapes.
- Expertise in both brand-building and performance marketing.
- Passion for gaming and a clear understanding of the RuneScape community.

Benefits
- Private Healthcare, including Dental Plan.
- Minimum 6% Pension contributions.
- Employee Assistance Programme & onsite Counselling.
- Life Insurance.
- Discretionary annual performance bonus.
- Enhanced family leave policies from day 1.
- Flexible working hours.
- 25 days annual leave + Bank holidays & the option to buy/sell holidays.

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