Brand Transformation Leader

4 weeks ago


Cambridge, Cambridgeshire, United Kingdom Jagex Ltd Full time
About the Role

We are seeking an experienced brand transformation leader to join our team at Jagex Ltd. As a key member of our leadership team, you will be responsible for elevating our brands to new heights and guiding our next chapter of growth.

Your primary focus will be on shaping RuneScape's brand narrative for a new generation of players while continuing to engage our loyal core audience. You will work closely with our Growth leadership team to develop a future-forward brand strategy that attracts new players and retains existing ones.

You will lead the evolution of the RuneScape franchise, developing a vision that appeals to both new and current players. Your expertise in brand-building and performance marketing will be essential in driving business results and enhancing Jagex's corporate identity.

Key Responsibilities
  • Develop a comprehensive brand strategy that includes leading the evolution of the RuneScape franchise
  • Own the brand strategy for acquiring new users and bringing back lapsed players
  • Explore opportunities for RuneScape to transcend gaming, developing strategies that bring the franchise into new entertainment realms
  • Inspire and lead a cross-functional marketing team to deliver groundbreaking campaigns
  • Be the steward of our brand marketing investment, ensuring every initiative delivers clear ROI
  • Champion a test-and-learn approach, blending creative flair with data insights
Requirements
  • Proven experience driving brand transformations in the digital, entertainment, or consumer lifestyle industries
  • Strong strategic thinking with the ability to turn insights into bold, executable strategies
  • A track record of elevating brands to new heights, pushing them into broader cultural conversations and new media landscapes
  • Expertise in both brand-building and performance marketing
  • Passion for gaming and a clear understanding of the RuneScape community
What We Offer
  • An estimated salary of £80,000 - £120,000 per annum, depending on experience
  • A generous benefits package, including private healthcare, pension contributions, and life insurance
  • The opportunity to work with a thriving international games company with a growing library of forever game IPs
  • A dynamic and supportive work environment with flexible working hours


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