Digital Performance Marketing Lead

22 hours ago


Liphook, Hampshire, United Kingdom Tbwa ChiatDay Inc Full time
Job Summary
The Head of Performance Marketing will develop and implement high-impact performance marketing campaigns across Meta platforms, leveraging Google Tag Manager, Google Analytics, and Hotjar to optimise user experience and drive sustainable growth. With a focus on paid media advertising management, the ideal candidate will have moderate best practice SEO knowledge and be confident in digital campaign building, monitoring, and optimising.

About the Role
This role requires a talented performance marketing manager to join our growing marketing team and support Rocksteady's digital strategy. The successful candidate will play a key role in acquiring, engaging, and retaining customers by leveraging a deep understanding of digital advertising and performance metrics. With an aim of bringing the joy of live music and playing in a band to thousands of children across the UK, the Head of Performance Marketing will work closely with the Head of Growth and creative team to produce compelling ad creatives tailored to audience segments and market trends.

About You
We're looking for someone who is passionate about analysis and optimisation, data-driven, and has an open mind and agile nature. The ideal candidate will believe in what we do and have an eye for campaign tracking and data analysis. With good Excel skills and experience working with website CMS (WordPress a bonus), the successful candidate will be able to generate weekly, monthly, and quarterly reports to provide actionable insights to the broader marketing and product teams.

What We Offer
We offer a competitive salary of £45,000 - £55,000 per annum, depending on experience, plus benefits including hybrid working options, opportunities for professional development, and a chance to work with a dynamic and supportive team. As this role involves regular work with children and young people, an enhanced DBS check with a children's barred list check will be required.

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