Marketing Communications Specialist

3 days ago

Cumbernauld, North Lanarkshire, United Kingdom Venesky Brown Full time
About the Role

Venesky-Brown's client, a public sector organisation in North Lanarkshire, is seeking a Marketing Officer to join their team on a contract basis until 31st January 2025. This role involves contributing to the development of the organisation's Marketing and Communications strategy, with a focus on engaging audiences and increasing recruitment.

Key Responsibilities

  • Develop and implement innovative marketing strategies to engage audiences and increase recruitment.
  • Contribute to the development of the organisation's digital content strategy, with a focus on expanding social media reach and impact.
  • Devise strategies to drive online traffic to the organisation's website.
  • Improve the usability, design, content, and conversion of the organisation's website.
  • Lead on the development of the website.
  • Utilise a range of techniques, including paid search, SEO, and PPC, to drive online traffic and engagement.
  • Oversee the social media strategy and ensure consistency across all platforms.
  • Evaluate customer research, market conditions, and competitor data to inform marketing decisions.
  • Review new technologies and ensure the organisation remains at the forefront of developments in digital marketing.
  • Take ownership of metrics relating to campaign performance, website, social media, and delegate analysis and impact from any marketing-related initiatives.
  • Prepare, plan, develop, and project manage various marketing campaigns throughout the year to a variety of audiences.
  • Create and develop new innovative ways to communicate the organisation's brand.
  • Work closely with other team members to integrate the functions of marketing and communications throughout campaigns.
  • Evaluate all campaign activity and ensure alignment with organisational goals.
  • Responsible for leading on market research and developing marketing plans for the curriculum areas.
  • Co-ordinate marketing projects to ensure timely and budget-friendly delivery.

Requirements

  • Degree-level qualification in a relevant subject or relevant experience.
  • Minimum 2 years' experience in a marketing role, with a focus on traditional and digital marketing.
  • Excellent knowledge of social media marketing and planning.
  • Managing multichannel/cross-channel marketing.
  • Experience managing PPC, SEO, email marketing, and social media.
  • Able to define, track, and analyse key metrics for traditional and digital marketing strategies.
  • Relevant technical expertise, with a good understanding of and ability to work with different analytics packages and content management systems.
  • Good understanding of traditional and digital marketing strategies, with proven experience building successful campaigns.
  • Excellent communication skills, both written and oral.

Equal Opportunity Statement

If you would like to hear more about this opportunity, please get in touch.

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