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Digital Marketing Specialist

2 months ago

Cumbernauld, North Lanarkshire, United Kingdom Venesky Brown Full time £19
Marketing Officer Job Description

Venesky-Brown's client, a public sector organisation in North Lanarkshire, is seeking a Marketing Officer to join their team on a contract basis until 31st January 2025.

Key Responsibilities:
  • Contribute to the development of the organisation's Marketing and Communications strategy, focusing on innovative ways to engage audiences and increase recruitment.
  • Develop and implement digital content strategies to expand social media reach and impact.
  • Drive online traffic to the organisation's website through various techniques, including paid search, SEO, and PPC.
  • Improve website usability, design, content, and conversion.
  • Lead on website development and utilise analytics packages to track performance.
  • Evaluate customer research, market conditions, and competitor data to inform marketing decisions.
  • Review new technologies and ensure the organisation remains at the forefront of digital marketing developments.
  • Take ownership of metrics relating to campaign performance, website, social media, and delegate analysis.
  • Prepare, plan, develop, and project manage various marketing campaigns throughout the year.
  • Create and develop new innovative ways to communicate the organisation's brand.
  • Work closely with other team members to integrate marketing and communications functions throughout campaigns.
  • Responsible for leading on market research and developing marketing plans for curriculum areas.
  • Coordinate marketing projects to ensure timely and budget-friendly delivery.
Requirements:
  • Minimum 2 years' experience in a marketing role, with expertise in traditional and digital marketing.
  • Excellent knowledge of social media marketing and planning.
  • Ability to define, track, and analyse key metrics for traditional and digital marketing strategies.
  • Relevant technical expertise, with a good understanding of analytics packages and content management systems.