Senior Marketing Manager

5 days ago

London, Greater London, United Kingdom Carter Murray Full time
Senior Marketing Manager - FinTech

Carter Murray is seeking a seasoned Senior Marketing Manager to join our FinTech scale-up client in Central London. As a key member of the Marketing team, you will develop and implement marketing strategies to drive growth and engagement.

Key Responsibilities:
  • Develop and launch various campaign activities and associated content to drive qualified leads for sales.
  • Guide, steer, and assess general marketing activities, content, and communications to ensure alignment with business objectives.
  • Collaborate with the sales team to market effectively to various target segments across international territories and investment professionals.
  • Manage projects from concept to execution and post-launch analysis to track and measure the impact of all campaign initiatives.
  • Work closely with the data team to track and measure the effectiveness of all marketing activities against agreed KPIs.
Requirements:
  • Solid marketing experience in the B2B Financial Services and/or FinTech space.
  • Strong understanding of lead generation processes and marketing initiatives.
  • Experience in content marketing, with natural storytelling abilities.
  • Commercially minded with a focus on ensuring marketing activities make a material business impact.
  • Experience with marketing automation/CRM platforms.

What We Offer:

A dynamic and innovative work environment, opportunities for growth and development, and a competitive salary and benefits package.

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