Consumer Insights Manager
5 days ago
JDE has a portfolio of strong coffee brands with rich heritage and history. As custodians of these brands, it is our responsibility to ensure they endure, grow, and continue to move with the times.
The Consumer Research Manager plays a critical role in achieving this goal through a consumer-centric, evidence-based approach to brand building.
Responsibilities
- Collaborate with Marketing to develop Research Plans against key objectives
- Select agencies to proceed with based on proposals and briefs
- Evaluate project delivery to ensure it meets business objectives and implications are understood
- Promote consumer-centricity across JDE business functions
- Serve as a thought-partner to Marketing teams and wider business
- Own Mental Availability Tracking, including reporting to marketing teams and leadership
- Ensure the business stays informed on latest Macro and Consumer trends
- Manage Mystery Shopping programme
Requirements
- Bachelor's or Master's Degree in relevant field
Compensation
$90,000 - $140,000 per year
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