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Product Marketing Strategist

2 months ago

Surrey, United Kingdom Live - Digital and Marketing Recruitment Full time

Job Title: Product Marketing Manager

About Us: Live - Digital and Marketing Recruitment is a leading consultancy in the industry, seeking a seasoned Product Marketing Manager to join our team.

Job Summary: We are looking for a results-oriented Product Marketing Manager with SaaS experience to lead generation and drive growth for our data and analytics product suite.

Key Responsibilities:

  • Market Analysis: Gain a deep understanding of our target markets, industries, and competitor products.
  • GTM Strategies: Design go-to-market strategies to drive new business and growth for our aviation data and analytics products.
  • Lead Generation: Meet lead generation targets for our aviation data and analytics products, including IBA Insight, IBA Airlines, and IBA NetZero.
  • Sales and CS Team Collaboration: Work closely with Sales and Customer Success teams, ensuring they are well-supported with content and aligned with customer feedback.

Requirements:

  • Education: Bachelor's degree in Business, Marketing, Communications, or a related field.
  • Experience: B2B marketing experience with SaaS products.
  • Skills: Demonstrated ability to collaborate with product, sales, and marketing teams to drive product growth. Strong digital proficiency, including CMS, WordPress, Google Analytics, LinkedIn, Pardot, and Salesforce.
  • Personal Qualities: Highly collaborative with strong communication and stakeholder management abilities.