Digital Transformation Leader

22 hours ago


London, Greater London, United Kingdom Salesforce, Inc. Full time

Salesforce, Inc., the global leader in CRM and digital transformation, is seeking an inspirational and dynamic Area Vice President (AVP) of our General Business (GB) sector to join our Sales Leadership Team.

This is a unique opportunity to lead, innovate, and drive growth in a critical business unit while empowering some of the world's most influential industries to thrive in an ever-evolving landscape.

The estimated salary for this position is $180,000 - $250,000 per year, depending on experience.

**Job Description:**

  • Define the Strategy: Develop and execute a bold, forward-thinking growth strategy that positions Salesforce as the trusted partner for the General Business industries.
  • Inspire Excellence: Build and lead a high-performing sales organization that delivers measurable results while fostering a culture of innovation, collaboration, and inclusion.
  • Champion Customer Success: Cultivate deep relationships with CxO-level stakeholders, helping them unlock transformative value through Salesforce solutions.

**Core Responsibilities:**

As AVP of General Business, you will lead with vision, strategy, and execution to deliver on the following:

Strategic Leadership and Growth

  • Shape and execute Salesforce's sales strategy for General Business, driving substantial year-over-year revenue growth.
  • Build Salesforce's presence within these industries, expanding into new accounts while deepening relationships with existing customers to maximize loyalty and retention.
  • Stay ahead of industry trends, identifying opportunities for digital transformation and innovation to position Salesforce as a market leader.

Sales Leadership and Operational Excellence

  • Lead and inspire a sales organization that includes Area Vice Presidents (AVPs), Regional Vice Presidents (RVPs), and Account Executives (AEs), ensuring a disciplined focus on deal closure and execution.
  • Establish robust sales processes and key performance metrics to create predictable, scalable growth at all levels.
  • Drive operational rigor through data-driven decision-making, forecasting, and reporting, ensuring alignment with organizational goals.
  • Act as a strategic advisor to the UKI CEO, influencing decisions that drive Salesforce's growth and impact.

Talent Development and Culture

  • Recruit, mentor, and develop a diverse and inclusive team of high-performing sales professionals.
  • Champion Salesforce's core values and ensure they are embedded in every aspect of your leadership.

The Ideal Candidate

The AVP of General Business will be a visionary leader with:

Sales Leadership Expertise

  • 10+ years of experience in enterprise software or applications sales, with a proven track record of exceeding revenue goals and driving growth in complex, matrixed organizations.
  • Expertise in consultative sales, strategic account planning, ROI articulation, and delivering customer-centric outcomes.
  • Deep understanding of the Manufacturing and Automotive sectors, including market trends, challenges, and opportunities for transformation.
  • A reputation as a talent multiplier, fostering a culture of innovation, collaboration, and inclusion.
  • A strong commitment to Salesforce's values of Trust, Customer Success, Innovation, and Equality, and a passion for driving impact at scale.


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