E-commerce Manager

7 days ago

Birmingham, Birmingham, United Kingdom SF Recruitment Full time
E-commerce Manager Job Description

SF Recruitment is seeking an experienced E-commerce Manager to join a business based in Birmingham. The successful candidate will be responsible for the management and development of the E-commerce and digital function, including the Marketing and E-commerce team.

Main Responsibilities:E-commerce Function:
  • Develop and implement strategies to achieve sales targets for group websites and hotline.
  • Ensure customer user experience is on brand and up to date with industry standards, responsible for management and relationship with external website agency.
  • Oversee the management of website products, including price, product descriptions, and imagery, ensuring open communication with the buying team.
  • Organize photoshoots to capture high-quality imagery as needed.
  • Liaise with the team to deliver segmented weekly email campaigns.
  • Develop and manage the overall PPC/SEO strategy in conjunction with the agency to hit both web targets and hotline performance targets.
  • Manage the Trustpilot relationship, including responding to all 4 and 5-star reviews and keeping close to customer feedback.
  • Ensure website policies and procedures are up to date and all transactional processes and content uploads are legally compliant.
Social Media and Digital:
  • Develop a social media strategy, including content and posting schedule.
  • Manage the marketing strategy by leveraging social media to identify and acquire customers.
  • Develop a strategy to drive more traffic to the website, attract more visitors to the showrooms, and increase visibility to gain more exposure.
  • Achieve financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
  • Amplify the brand reputation, recognition, and appeal to a new generation of consumers to grow the business.
Marketing Function and Promotional Events:
  • Liaise with the external marketing management company to ensure strategies are implemented.
  • Manage the marketing and e-commerce budget with the Director.
  • Implement media effectively, including analysis and monthly reporting to the Executive.
  • Identify new target markets and develop associated business cases.
  • Manage and roll out showroom campaigns with showroom managers.
  • Manage showroom POS updates.
  • Ensure all campaigns are effectively translated across online channels and are on brand.
  • Review each marketing campaign to assess its success and understand what can be learned for future improvements.
  • Incorporate learnings into future strategies.
  • Stay up to date with key industry developments and look for ways to incorporate best practice within the business.

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