Senior User Acquisition Manager

2 days ago

London, Greater London, United Kingdom Palta Full time
Join Palta's Team as a Senior User Acquisition Manager

Palta is a leading health tech company developing innovative mobile apps for health and wellness. With a combined audience of over 60 million monthly active users, we're on a mission to improve health through nutrition. As a Senior User Acquisition Manager, you'll play a key role in our marketing department, responsible for devising and executing strategies to acquire new users for our application from web and app traffic.

Key Responsibilities:
  • Develop and execute comprehensive user acquisition strategies for our web and app platforms, encompassing various paid social channels and partnerships.
  • Oversee and optimize user acquisition campaigns, monitor performance, and make data-driven decisions to achieve key performance indicators (KPIs) such as conversion rates, ROI, and user retention.
  • Manage the user acquisition budget efficiently, allocating resources across channels to maximize results and deliver strong ROI.
  • Conduct in-depth market research to identify emerging trends, competitor activities, and new opportunities to stay ahead of the curve.
  • Collaborate with the creative and content teams to ensure marketing assets are optimized for different acquisition channels and resonate with the target audience.
  • Utilize analytical tools and data insights to measure the effectiveness of campaigns, track user behavior, and identify areas for improvement.
  • Implement A/B testing methodologies to optimize ad creatives, landing pages, and other elements of the user acquisition funnel.
  • Develop targeted user segmentation strategies to personalize marketing messages and enhance user engagement.
  • Regularly report on campaign performance and provide actionable insights to management and stakeholders.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.
  • Proven track record of successfully managing user acquisition campaigns and driving significant growth in web and app platforms.
  • Strong analytical skills with experience in data-driven decision-making.
  • Expertise in digital marketing channels such as Google, Bing, Yahoo, ASA, etc.
  • Familiarity with web and app analytics tools like Google Analytics, Amplitude, AppsFlyer, or similar platforms.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Previous experience in a leadership or managerial role within user acquisition is preferred.
  • Ability to thrive in a fast-paced, dynamic startup environment.
Perks and Benefits:
  • Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product.
  • A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options.
  • In-office, remote, and hybrid work opportunities.
  • Relocation package (Cyprus) - optional.
  • The equipment you need to be happy and productive.
  • A premium SIMPLE subscription.
  • 21 days annual leave, plus bank holidays (those observed where you live).
  • Support to learn English, should you need (or want) to.
  • Flexible hours. We focus on your results, not how long you spend at your desk.

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