Marketing Communications Specialist

3 weeks ago


Edinburgh, Edinburgh, United Kingdom Dobbies Garden Centres Ltd Full time

We are seeking a Marketing Communications Specialist to join our Customer team based in our Central Support Office in Lasswade. This role will focus on delivering first-class marketing communications across the full marketing mix, ensuring they are on-brand, drive footfall, and deliver a great customer experience.

Key Responsibilities:
  • Brief external agencies to produce marketing materials across various channels, including print, point of sale, digital screens, emails, social media, and packaging.
  • Work with the Head of Campaigns & In-store Communications to forward plan marketing campaigns and develop the messaging and assets required to deliver these.
  • Collaborate with cross-functional teams (Commercial, Ops, Finance) to input into and develop the range review information, mock shop set-ups, set-up guides, and further store communications.
  • Support the Commercial teams on new products and promotions, including point of sale, in-store communications, and packaging.
  • Work with the Content & Photography team to brief key content creation, including lifestyle photography and video content, for use across multiple channels.
  • Agree messaging, images, and content with the Digital team for homepage call-outs, dedicated campaign landing pages, and how-to/advice pages.
  • Produce clear and concise briefing documents, supplier guidelines, and store communications for all marketing campaigns, print, point of sale, and packaging.
  • Maintain the company trade plan in line with key commercial messages and marketing campaigns to ensure fully integrated, multi-channel campaigns.
  • Support the PR function with messaging, content, and assets as required.
  • Manage the creative and print sign-off process, including budget tracking, sign-off, and raising of POs.
  • Act as a brand guardian, ensuring that brand guidelines and tone of voice are always on-brand.

We offer a range of benefits, including:

  • 33 annual leave days per year (pro-rata for part-time)
  • Generous uncapped discount across our stores
  • Hybrid working to balance work-life balance
  • Company-contributed enhanced Group Pension Plan
  • Season ticket loans
  • Access to Wagestream, Retail Trust, and Study assistance
  • Free tea, coffee, and milk, and a collaborative office space

We are proud to have a history dating back to 1865 and are the UK's largest garden centre retailer, with 3,800 colleagues and 77 stores. Our passion and joy for gardens and plants make us special, and we showcase this through own-brand and branded products, concession partners, and services.



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