Customer Acquisition Specialist

2 months ago


London, Greater London, United Kingdom Up World Full time
Job Description

**About Up World**

Up World is an innovative company that specializes in creating engaging experiences for our customers. We're looking for a skilled professional to join our team as a Funnel & Marketing Manager.

Key Responsibilities
  • Funnel Management: Design and manage comprehensive marketing funnels to guide prospects through the buyer's journey, identifying and addressing bottlenecks to enhance customer experience.
  • Campaign Management: Plan and execute multi-channel marketing campaigns, conducting A/B testing to identify the most effective strategies for lead generation and conversion, while managing the marketing budget to ensure cost-effective, measurable results.
  • Data Analytics: Track and analyze key performance indicators (KPIs) such as lead conversion rates and customer acquisition costs, using insights from data to make informed, strategic decisions and optimize marketing efforts.
  • Customer Journey Mapping: Map the entire customer journey from awareness through post-purchase to optimize the user experience, collaborating with product and customer success teams to ensure a seamless transition from marketing to sales and onboarding.
Requirements
  • Experience in marketing with a focus on funnel management, digital marketing, or performance marketing, with a proven track record of managing and optimizing marketing funnels.
  • Proficiency in digital marketing channels, including email marketing, social media, and content marketing.
  • Strong analytical skills with the ability to make data-driven decisions.
  • Experience with marketing automation tools and CRM systems.
  • Ability to manage multiple projects and meet deadlines.


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