Digital Marketing Strategist for Customer Acquisition

1 week ago

London, Greater London, United Kingdom Perlego Ltd Full time
About Perlego Ltd

At Perlego Ltd, we're on a mission to make education accessible to all. Our team of over 100 passionate individuals is working hard to unlock potential by providing affordable learning opportunities.

We've recently expanded our library to offer over 1 million books at an affordable price, achieved a 100% Gold ASPIRE rating for accessibility, and reached over 15 million people. We're now focused on expanding our support to students and publishers globally and building a product that goes beyond the book – a platform that helps students study smarter and educators teach more effectively.

Job Description: Digital Marketing Strategist for Customer Acquisition

We're seeking a highly motivated and results-driven Paid Search Specialist to join our growing Marketing team, with a primary focus on Paid Search channel. The ideal candidate will have a solid background in Digital Advertising, particularly across Paid Search (Google & Bing), with a track record of driving and improving performance defined by CPA and ROAS targets.

Key Responsibilities:
  • Contribute to the development and implementation of our Customer Acquisition strategy in cooperation with the Consumer tribe, ensuring that its objectives and efforts are aligned to the wider business goals.
  • Set up and manage Paid Acquisition campaigns on self-serve advertising platforms – predominantly Google Ads and Microsoft Advertising.
  • Lead the daily end-to-end management of live activity, quality assurance, and bidding.
Requirements:
  • Considerable experience in Paid Search with hands-on management of activity focused on delivering conversions, and working knowledge of Paid Social.
  • Solid understanding of the wider Digital Marketing and multi-channel efforts.
  • Communication and teamwork skills to effectively work towards common goals.
  • Problem-solving nature with an interest in generating new commercially viable ideas.
  • Ability to market our offering by utilising custom targeting and messaging tactics.
  • Strong analytical capabilities to drive actionable insights for performance improvements that reflect in efficiency and profitability.
  • Intermediate or advanced reporting and data processing skills, e.g., data lookups, pivot table aggregation, Google Ads automation scripts, conditional rules for data grouping and labelling.
  • Conversion attribution and tracking knowledge.
What We Offer:
  • A competitive salary of £40,000 per annum.
  • Equity opportunities.
  • A flexible hybrid working environment, with a minimum of two days in our London office.
  • An L&D budget for online courses, subscriptions, or books not on Perlego.
  • Unlimited access to MoreHappi, an on-demand professional coaching platform.
  • Dedicated Learning Time to focus on new skills, projects, or interests.
  • 30 days off (including bank holidays) + 1 additional day annual leave for every year of service up to 35 days off (including bank holidays).
  • Flexi Bank Holidays.
  • Office Reset between Boxing Day and New Year's Day.
  • Sabbatical opportunities after three and five years of service.
  • Personal Days.
  • Private medical insurance via Vitality.
  • Cycle to Work Scheme.
  • Workplace Nursery Benefit.

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