Digital Giving and Acquisition Strategist
1 month ago
We are a multi-award-winning, creative, and innovative organisation with big ambitions in the digital arena. As our Digital Giving and Acquisition Strategist, you will be responsible for implementing our regular giving acquisition strategy across digital channels through paid media. You will report directly to the interim Senior Acquisition Manager and play a pivotal role in planning and managing our digital direct marketing activity, focused on recruiting new regular givers. You will lead on setting up, running, and monitoring campaigns as well as analysing and reporting on results on a daily basis. You will create and test new regular giving propositions based on audience research and data-led results, working collaboratively with colleagues in the Individual Giving and Data teams to monitor and influence donor journeys and ensure strong rates of retention. The successful candidate will have a proven track record of successful fundraising results, delivering against income targets to budget and on schedule. They will be analytically and numerically strong, able to take an evidence-led approach to enhancing performance and assess and optimise campaign performance by analysing data patterns and trends. They will also have a good understanding of how to utilise content effectively and be able to think creatively, come up with new and relevant ideas and have an enthusiasm for keeping up to date with innovations and trends.
Responsibilities:- Implement regular giving acquisition strategy across digital channels through paid media
- Lead on setting up, running, and monitoring campaigns
- Analyse and report on results on a daily basis
- Create and test new regular giving propositions based on audience research and data-led results
- Work collaboratively with colleagues in the Individual Giving and Data teams to monitor and influence donor journeys and ensure strong rates of retention
- Proven track record of successful fundraising results
- Delivering against income targets to budget and on schedule
- Analytically and numerically strong
- Able to take an evidence-led approach to enhancing performance
- Assess and optimise campaign performance by analysing data patterns and trends
- Good understanding of how to utilise content effectively
- Enthusiasm for keeping up to date with innovations and trends
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