Digital Acquisition Strategist

4 days ago


London, Greater London, United Kingdom NewDay Full time
About the Role

We are seeking a highly skilled Digital Acquisition Strategist to lead our technological infrastructure used for acquisition, covering marketing channels such as aggregator partnerships, search, display and social media. As a key member of our team, you will be responsible for optimising our decisioning API with partners and delivering campaigns on time and to budget.

Salary: £60,000 - £80,000 per annum, depending on experience

Key Responsibilities
  1. Optimise our decisioning API with partners and lead technical projects to help the wider team grow our capabilities across pricing and product change.
  2. Campaigns (with team and partners) on time and to budget and support roadmap projects across pricing and product change.
  3. Develop the Acquisition Operations strategy to support the Acquisition channels operational capability to maximise the potential across direct and partnerships.
  4. Collaborate with internal teams to improve customer experience, leading to better customer outcomes and funnel conversion.
Requirements
  • You have superb problem-solving skills, demonstrating your ability to use multiple sources of data and insight to fully understand the performance of your strategy and executed campaigns.
  • You can formulate a strategy and communicate that to key parties, helping bring wider teams on the acquisition journey with the ability to influence collaborators.
  • You have delivered commercial success through implementing stand out partner marketing strategies and campaigns.
About Us

NewDay is a dynamic company that helps people move forward with credit and supports our colleagues in moving their careers forward too. We value all types of diversity and believe that our differences create a vibrant, authentic working culture.



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