Chief Marketing Officer

4 days ago

London, Greater London, United Kingdom PetsApp Full time
About the Role

We are seeking a highly skilled and experienced Chief Marketing Officer to lead our marketing efforts and drive growth in the Web3 space. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our company's goals and vision.

Key Responsibilities

  • Strategic Leadership and Vision: Develop and implement a marketing strategy that leverages the latest technologies and platforms to drive user acquisition, brand loyalty, and market penetration.

  • Market Analysis and Insight: Conduct in-depth market research to understand emerging trends in Web3, blockchain technologies, and the gaming/IP sectors. Utilize insights to inform marketing strategies and product development.

  • Brand Development and Positioning: Elevate our brand visibility within the Web3 ecosystem through strategic storytelling, content marketing, and community engagement. Position our company as a thought leader in the Web3 space.

  • Community Building and Engagement: Spearhead community-driven marketing initiatives, recognizing the importance of a strong, engaged community in the Web3 world. Implement programs that foster loyalty, encourage user-generated content, and facilitate meaningful interactions between our brand and its community.

  • Cross-functional Collaboration: Work closely with product development, sales, and customer service teams to ensure a cohesive brand experience across all touchpoints. Influence product strategy through market insights and customer feedback.

  • Team Leadership and Development: Build and mentor a high-performing marketing team capable of executing in a fast-paced, agile environment. Promote a culture of creativity, experimentation, and accountability.

  • Performance Marketing and Analytics: Leverage data analytics to measure the effectiveness of marketing campaigns across various channels. Optimize spend and strategies based on ROI and key performance indicators (KPIs).

  • Innovative Campaigns and GTM Strategies: Design and execute innovative campaigns that resonate with the Web3 audience. Develop go-to-market (GTM) strategies for new products and services.

  • Stakeholder Engagement: Cultivate strong relationships with external partners, media, and industry influencers to amplify brand reach and credibility.

Requirements

  • Expertise in Gaming and/or IP Development: Deep proven background in marketing within the gaming industry or related fields that involve intellectual property development.

  • Experience in Web3 and Blockchain: Good understanding of blockchain technology, cryptocurrency, NFTs, and the overall Web3 ecosystem.

  • Agile and Adaptive Leadership: Demonstrated ability to lead marketing initiatives in a highly agile, fast-evolving environment.

  • Community-Centric Approach: Experience in building and nurturing online communities, particularly within the Web3 or gaming spaces.

  • Analytical and Strategic Thinking: Strong analytical skills with the ability to translate data into actionable insights.

What You'll Achieve in the First 6 Months

  • Scope, hire, and build out a full marketing team.

  • Build and optimize internal marketing playbooks and implement best practices.

  • Develop ongoing growth strategies for existing brands and drive implementation.

  • Develop 0-1 GTM strategies for new brands and product sales.

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