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Chief Marketing Officer

2 months ago

London, Greater London, United Kingdom Boost AI Full time
Job Description

Boost AI is seeking a seasoned marketing professional to lead our marketing efforts as Chief Marketing Officer. As a key member of our executive team, you will be responsible for developing and executing a comprehensive marketing strategy that drives growth, brand awareness, and customer engagement.

Key Responsibilities
  • Develop and Execute Marketing Strategy: Define and implement a marketing strategy aligned with the company's business goals, including brand positioning, product marketing, content strategy, and digital campaigns.
  • Lead the Marketing Team: Manage, mentor, and grow a high-performing marketing team, fostering a culture of innovation and high performance.
  • Data-Driven Decision Making: Use data and analytics to inform marketing strategies, campaigns, and decisions, continuously monitoring key performance indicators (KPIs) and making data-driven adjustments to improve marketing effectiveness.
  • Digital Marketing Expertise: Demonstrate a deep understanding of modern digital marketing techniques, including paid, earned, and owned approaches, managing a balanced approach to PPC and SEO to drive organic and direct inbound traffic.
  • Content and Product Marketing: Oversee the creation of high-quality content that drives engagement, lead generation, and brand awareness, developing product marketing strategies that clearly communicate the value proposition to the target market.
  • Brand Management and Public Relations: Ensure consistent and effective brand messaging across all channels and touchpoints, managing public relations efforts to enhance brand reputation and visibility in the market.
  • Market Research and Competitive Analysis: Conduct ongoing market research to understand industry trends, customer needs, and competitive dynamics, using insights to refine marketing strategies and stay ahead of the competition.
Requirements
  • Proven track record of leading and developing high-performing marketing teams in a SaaS organization.
  • Deep knowledge of digital marketing techniques, including PPC, SEO, and content marketing.
  • Ability to develop and execute impactful marketing strategies, complemented by expertise in crafting content marketing strategies and implementing ABM to effectively engage high-value targets.
  • Strong leadership and collaboration skills, with experience working cross-functionally with sales, product, and customer success teams to align marketing efforts with overall company objectives.