Chief Marketing Officer
4 weeks ago
Boost.ai is a software company that specializes in building automated interactions for chat and voice designed to improve customer service and internal support channels.
We are seeking a Chief Marketing Officer to lead our marketing efforts and drive growth globally. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy aligned with the company's business goals.
The ideal candidate will have a strong background in marketing, with experience in leading and developing high-performing marketing teams. They will be able to craft a clear, long-term marketing strategy that aligns with the company's growth goals and execute it effectively.
The Chief Marketing Officer will oversee all aspects of marketing, including brand positioning, product marketing, content strategy, and digital campaigns. They will work closely with sales, customer success, product, and other business leaders to ensure a seamless customer journey from awareness to conversion.
The successful candidate will have a strong understanding of modern digital marketing techniques, including paid, earned, and owned approaches. They will be able to develop and execute impactful marketing strategies, complemented by deep knowledge of digital marketing techniques such as PPC, SEO, and content marketing.
The Chief Marketing Officer will be responsible for developing and managing the marketing budget, ensuring efficient allocation of resources to drive the highest impact. They will regularly report on marketing spend and performance, providing insights to the executive team.
The ideal candidate will be a data-driven and strategic leader who can interpret data to drive decisions, optimize marketing campaigns, and demonstrate ROI. They will be able to continuously monitor key performance indicators (KPIs) and make data-driven adjustments to improve marketing effectiveness.
We offer a challenging and engaging work environment with people who share a common mindset. We are committed to equality, diversity, and inclusion, and we welcome all qualified candidates to apply for this position.
Responsibilities:
- Develop and execute a comprehensive marketing strategy aligned with the company's business goals.
- Lead the development of brand positioning and messaging that resonates with target audiences.
- Oversee all aspects of marketing, including brand positioning, product marketing, content strategy, and digital campaigns.
- Work closely with sales, customer success, product, and other business leaders to ensure a seamless customer journey from awareness to conversion.
- Develop and manage the marketing budget, ensuring efficient allocation of resources to drive the highest impact.
- Regularly report on marketing spend and performance, providing insights to the executive team.
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