Head of Digital Marketing Strategy

1 day ago


London, Greater London, United Kingdom CapsLock Full time

About Us:

CapsLock is a leading performance marketing agency that specializes in boutique digital marketing services for large American companies in the home improvement industry.

About the Role:

We are seeking an experienced and forward-thinking Head of Media Innovation Strategy to lead our Innovation & Optimization department in driving growth and reducing marketing costs.

Key Responsibilities:

Develop and Execute Strategies: Explore and test new traffic sources, emerging ad platforms, and innovative media channels to stay ahead of industry trends.

Oversee Media Automation: Spearhead automation efforts in media buying processes to optimize bidding, budget allocation, and campaign management at scale.

Manage and Guide R&D Team: Discover and test new ad platforms to ensure CapsLock can offer clients cutting-edge solutions.

Client & Niche Launch and Testing: Manage a dedicated team responsible for launching new clients and testing new niches, ensuring all efforts are effectively tested, measured, and optimized for success.

Strategic Leadership: Work closely with the CMO and other senior stakeholders to align media innovation strategies with the company's broader business objectives and client goals.

Team Leadership: Oversee the management of specialized teams, including R&D, Media Automation, Media Buying Optimization, and New Client Launch & Testing, inspiring and mentoring team members to foster a culture of innovation and continuous improvement.

Partnerships and Tools: Identify and manage relationships with media buying platforms, ad tech vendors, and other partners to support innovation and automation efforts.

Attributes:

  • Highly motivated and innovative leader
  • Exceptional communicator with strong critical thinking skills
  • Innovative problem solver
  • Highly organized and analytical
  • Strong leadership and mentorship skills
  • Adaptability
  • Project management expertise

Estimated Salary: $180,000 - $220,000 per year

What We Offer:

  • Flexible Remote Work
  • Full-Time Employment
  • Generous Paid Vacation Policy
  • Emphasis on Work-Life Balance
  • Attractive Benefits Package
  • Performance-Based Bonus System
  • Collaborate with a Highly Skilled and Professional Team
  • Opportunities for Continuous Learning and Career Advancement


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