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Marketing General Manager, Retail
2 months ago
We are seeking a highly skilled and experienced Marketing General Manager to join our Retail team. As a key member of our leadership team, you will be responsible for providing operational leadership to achieve business objectives and support each asset within the portfolio.
Key Responsibilities- Manage and develop asset marketing teams across the region, championing GPT values and embedding them within the team.
- Assist with the formation of budgets and effectively manage marketing funds, ensuring monthly KPI reporting is recorded and shared across all marketing KPI's.
- Business Planning: work with asset teams to cascade the Retail & Digital & Marketing Plan strategy into marketing plans and align focus and opportunities to be addressed in business plans.
- Brand Development: develop a brand strategy and related collateral in line with the strategic marketing plan, including overarching communications & brand strategy pre, during development, and post-launch.
- Champion the customer: lead and support asset teams to identify customer pain points and assist with strategies to address these, implementing new customer-focused initiatives that are data-driven.
- Launch Strategy: work with asset marketing teams to develop marketing strategies for the opening and stabilisation of each precinct or project within the allocated development budget.
- Curation and Activation Strategy: drive and manage external experts and partnerships across art curation, activations, music, and unique 'magic' cultural events.
- Communication & PR Strategy: consult with external partners, the GM Marketing Campaigns & Content & Corporate Comms team, developing and implementing a communication and PR strategy during delivery of the repositioning and redevelopment.
- Enjoy flexible working arrangements and generous leave options.
- Experience market-leading parental leave benefits, including 22 weeks paid leave for either carer and childcare allowance once you return to work.
- Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
- Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
- Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.
We are a leading property group, managing $32 billion worth of assets across Australia. We are committed to delivering exceptional outcomes and creating a positive impact for people, place, and planet.
We value our people and offer a range of benefits, including flexible working arrangements, generous leave options, and comprehensive wellbeing programs.
We are an equal employer and encourage applications from people of all ages, nationalities, abilities, cultures, sexual orientations, and gender identities.
