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Marketing General Manager, Retail Operations Lead
1 month ago
About the Role
We are seeking a highly skilled Marketing General Manager to provide operational leadership and support to our retail portfolio. The successful candidate will be responsible for delivering business objectives, enhancing customer experience, and championing the digital and marketing brand internally.
Key Responsibilities
- Manage and develop asset marketing teams across the region, championing GPT values and embedding them within the team.
- Assist with budget formation and effectively manage marketing funds, ensuring monthly KPI reporting is recorded and shared across all marketing KPIs.
- Business Planning: work with asset teams to cascade the Retail & Digital & Marketing Plan strategy into marketing plans and align focus and opportunities to be addressed in business plans.
- Brand Development: develop a brand strategy and related collateral in line with the strategic marketing, including overarching communications & brand strategy pre, during development, and post-launch.
- Champion the customer: lead and support asset teams to identify customer pain points and assist with strategies to address these.
- Launch Strategy: work with asset marketing teams to develop marketing strategies for the opening and stabilisation of each precinct or project within the allocated development budget.
- Curation and Activation Strategy: drive and manage external experts and partnerships across art curation, activations, music, and unique 'magic' cultural events.
- Communication & PR Strategy: consult with external partners, the GM Marketing Campaigns & Content & Corporate Comms team, developing and implementing a communication and PR strategy during delivery of the repositioning and redevelopment.
About You
You will be a tertiary certified Marketing Manager with significant industry-related experience in senior marketing positions and a demonstrated ability to influence and lead. You will have an excellent attention to detail and be able to identify key priorities, develop timelines, and deliver key initiatives.
About Us
We value our people and offer flexible working arrangements, generous leave options, and comprehensive wellbeing programs. We are committed to diversity and inclusivity, and we encourage applications from people of all ages, nationalities, abilities, cultures, sexual orientations, and gender identities.
