Global Demand Generation Leader

4 weeks ago


Dundee, Dundee City, United Kingdom Insights Learning & Development Ltd Full time

About the Role

We are seeking a highly skilled and experienced Global Demand Generation Leader to join our team at Insights Learning & Development Ltd. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive demand generation strategy that drives qualified leads, fuels revenue growth, and enhances our brand presence in the global market.

Key Responsibilities

  • Develop and implement a global demand generation strategy focused on lead acquisition, nurturing, and conversion to support business growth.
  • Collaborate with the Strategic Marketing, Creative, and Sales teams to create integrated campaigns that boost brand awareness and generate quality leads.
  • Oversee multi-channel marketing campaigns, including email, webinars, paid media, social media, SEO, and ABM initiatives, ensuring data-driven strategies and continuous performance optimisation.
  • Lead and mentor a team of marketing planners and campaign managers, promoting innovation and continuous improvement.
  • Monitor and evaluate demand generation performance by tracking key metrics such as lead volume, conversion rates, pipeline contribution, and ROI.

Requirements

  • Proven experience in demand generation, with a strong track record of driving revenue growth through B2B and B2B2B initiatives.
  • Excellent leadership and management skills, with the ability to oversee a global team and collaborate with stakeholders across the organisation.
  • Strong analytical abilities, with the ability to leverage data and analytics to measure campaign effectiveness and inform strategic choices.
  • Hands-on experience with marketing automation, CRM systems, SEO, and analytics platforms.
  • Strong communication skills, with the ability to present complex ideas and insights to stakeholders at all levels.

About Us

Insights Learning & Development Ltd is a leading provider of colourful solutions that help people see themselves and others in a new light. We are dedicated to creating a space where everyone belongs, and we are committed to fostering a culture of inclusivity and belonging.



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