Strategic Demand Generation Leader

3 weeks ago


Dundee, Dundee City, United Kingdom oilandgas Full time

About the Role

We are seeking a highly skilled Strategic Demand Generation Leader to join our team. As a key member of our global marketing team, you will be responsible for developing and executing a comprehensive demand generation strategy that drives qualified leads, fuels revenue growth, and enhances our brand presence in the global market.

Key Responsibilities

  • Spearhead and Optimise Multi-Channel Campaigns: Oversee multi-channel marketing campaigns, including email, webinars, paid media, social media, SEO, and ABM initiatives, ensuring data-driven strategies and continuous performance optimisation.
  • Pipeline Management and Reporting: Monitor and evaluate demand generation performance by tracking key metrics such as lead volume, conversion rates, pipeline contribution, and ROI.
  • Enhance Marketing Technology and Processes: Drive the selection, implementation, and optimisation of marketing technologies for demand generation.
  • Collaborate Across Teams: Collaborate within our regional and functional management structure to align outcomes with company and regional strategies.
  • Budget Management: Prepare and manage the demand generation budget, ensuring efficient allocation of resources to maximise impact and ROI.

About You

We are looking for a collaborative and analytical individual with strong technical acumen and a passion for demand generation. You will possess hands-on experience with marketing automation, CRM systems, SEO, and analytics platforms, allowing you to implement multi-channel marketing strategies. Your data prowess will enable you to leverage data and analytics to measure campaign effectiveness, optimise performance, and inform strategic choices.

What We Offer

We offer a competitive salary and benefits package, including 35 days holidays, discretionary annual bonus, private medical insurance, income protection, pension plan, health cash plan, life assurance, electric car scheme, gymflex, employee giving, My Advantage - Employee Discounts, critical illness cover, employee assistance program, holiday purchase option, and flexible working.

About Us

We are a Learning and Development company that aims to change the world through the power of self-awareness. Our colourful solutions help people see themselves and others in a new light, and we love encouraging our diverse global community to experience the transformational power of Insights Discovery. We have developed an organisation which puts care for our people, inclusion, belonging and wellbeing at the heart of our approach. We're strengthened by a community where we work together to co-create a culture that celebrates difference and welcomes everybody.



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