Lead Generation Strategist

5 days ago


London, Greater London, United Kingdom Square Inc. Full time

We are seeking a highly skilled Lead Generation Strategist to join our UK team at Square Inc. The ideal candidate will have 8+ years of experience in relevant sales / business development / lead gen roles and be able to analyse a marketing funnel and identify the best opportunities for growth.

The estimated salary for this position is around $85,000 - $110,000 per year, depending on experience.

As a Lead Generation Strategist, you will design and deliver a lead gen programme for the UK business, working together with the sales team, data analysts, and global lead gen function to determine the best strategy, tactics, and lead gen execution.

You will be accountable to both lead volume and lead quality targets and report to the Head of UK, EU, and Canada Marketing for Square.

This is a remote position located in the UK, and we offer a range of benefits, including health insurance, retirement plans, and paid time off.

About the Role
  • Analyse and improve the performance of market-level MQLs.
  • Work together with the sales team, data analysts, and our global lead gen function to determine the best strategy, tactics, and lead gen execution.
  • Deliver a pipeline of high-quality leads to our sales team.
  • Collaborate with other go-to-market colleagues (e.g. content, global lead gen, performance marketing, SEO, brand media, events etc) to ensure our activity across the funnel is well-designed to increase high quality leads.
  • Help our sales team to be as effective as possible in both their inbound and outbound efforts, with the objective of maximising ROI.
  • Advise on email marketing in the UK, maximising its potential as a channel to generate leads by working in lockstep with relevant teams.
  • Be the in-market expert on lead generation best practices and Marketo/CRM processes, ensuring accurate tracking and measurement of all campaigns. You'll analyse campaign performance to make investment recommendations and change marketing tactics.


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