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European Category Marketing Specialist
2 months ago
We are seeking a highly skilled Category Marketing Specialist to join our European Workplace Health Division. As a key member of our marketing team, you will be responsible for developing and executing marketing plans, activities, and tools to achieve budgeted shipment and EBITDA goals.
Key Responsibilities- Implement category strategy, ensuring focus areas are prioritized.
- Oversee all marketing activities for the division, including campaigns, promotions, sales, and marketing tools, assets, and resources.
- Promote Workspace Ergonomic Solutions, including monitor arms and other associated subcategories.
- Establish effective communication of the right messaging to attract prospective customers and retain existing ones.
- Represent the team to cross-functional groups, including product management, sales, and/or customer support.
- Update senior leadership on the progress of marketing activities and report on the results of specific projects/tasks.
- Lead market research efforts to uncover the viability of current and existing marketing activities.
- Liaise with our internal Marcoms team and identify/collaborate with external agencies as relevant to deliver briefs/activities in a timely manner.
- Take responsibility for photography/video shoots, including compiling briefs, identifying, and liaising with agencies as relevant, ensuring shoot days take place in a timely and organized manner, and working with the agency to finalize delivery of assets.
- Coordinate with local marketing teams across Europe and Marcoms to produce/execute effective strategies.
- Monitor campaigns and activities, analyzing data to evaluate the success of marketing efforts.
- Monitor activities to ensure deadlines are achieved, materials are delivered on quality, and briefs are met.
- Work with the Category Product Manager to assist with the identification of new product ideas.
- Assess market competition by comparing the company's product to competitors' products.
- Prepare key presentations and launch documents, including relevant launch content such as competitive matrices, range propositions, and positioning, headline GTM strategy, and USPs, in conjunction with Category Product Manager and other team members.
- Monitor and manage marketing budgets and expenditure wisely and in an organized manner.
- Represent and demonstrate Fellowes Workspace Health expertise at customer meetings and events.
- Develop category expertise within the industry, monitoring competitive and market activity, staying abreast of trends influencing category development, such as technology and workplace.
- Provide information to the global Fellowes teams to enable them to launch products developed in Europe in their markets (US, AUS, CAN, South Korea).
- Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
- Subject matter-related further education essential, ideally BA/BSc level.
- Proven track record of developing and launching marketing activities, campaigns, and initiatives.
- Proven work experience in a marketing team/department or as a marketing manager.
- Proven ability to develop marketing initiatives and effectively communicate recommendations.
- Experience working in healthcare/workspace environment, ideally on Ergonomic Workspace Solutions.
- Good understanding of traditional and emerging marketing channels within a B2B/B2C environment.
- Able to think creatively and innovatively.
- Familiarity with the latest trends, technologies, and methodologies in graphic design, web design.
- Excellent communication skills.
- Skilled at working effectively with cross-functional teams in a matrix organization.
- Ability to prioritize tasks and manage time effectively.
- Must be able to work in a fast-paced team environment.
- Strong organizational and project management skills.
- Budget management skills and proficiency.
- Numerate and analytical ability.
- Demonstrates initiative.
- Flexible attitude to continuous improvement.
- Excellent written and verbal communication skills.
- Influence: Challenge and influence others; makes an impact; convinces and persuades others; promotes plans and ideas successfully.
- Initiative & Responsibility: acts on own initiative, makes things happen, and accepts responsibility for the results.
- Innovation: produces fresh and imaginative ideas and solutions; breaks away from tradition; promotes change and novelty; eliminates non-valued-added activities.
- Professional Expertise: demonstrates specialist knowledge and expertise in own area; participates in continuous professional development.
- Time Management & Prioritization: demonstrates skills in time management and delegation; prioritizes according to demands and allocates resources effectively; has the ability to multi-task.
- Business Awareness: understands the organization's informal rules and structures, how and when to use them to achieve business results; drives continued improvement in the organization.
Fellowes Brands is a family business since 1917, committed to positively impacting people through our culture, relationships, and solutions. We have evolved toward relevance with each decade and generation, responding to a constantly changing world. Today, we are on an ambitious journey to grow our influence and impact in enhancing and maximizing work experiences worldwide.
Benefits- Competitive salaries
- Bonus scheme
- Pension with match funding (up to 8.5%)
- 25 days annual leave, increasing by an extra day for every 5 years of service
- Flexible working
- Life assurance
- Healthcare subsidized with employee assistance program
- Enrolment into health cash plan
- Cycle to work scheme
- Long Service Awards
- Day off for your birthday
- Free parking at the office
- GIVE – employee voluntary program
