European Category Marketing Specialist
2 months ago
We are seeking a highly skilled Category Marketing Specialist to join our Workplace Health Division. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive business growth and achieve budgeted shipment and EBITDA goals.
Key Responsibilities- Develop and implement category marketing strategies to drive business growth and achieve budgeted shipment and EBITDA goals.
- Oversee all marketing activities for the division, including campaigns, promotions, sales and marketing tools, assets, and resources.
- Promote Workspace Ergonomic Solutions, including monitor arms, and other associated subcategories.
- Establish effective communication channels to attract prospective customers and retain existing ones.
- Represent the team to cross-functional groups including product management, sales, and/or customer support.
- Update senior leadership on the progress of marketing activities and report on the results of specific projects / tasks.
- Lead market research efforts to uncover the viability of current and existing marketing activities.
- Liaise with our internal Marcoms team and identify/collaborate with external agencies as relevant, to deliver briefs/activities in a timely manner.
- Take responsibility for photography / video shoots including compiling the brief/s, identifying, and liaising with agencies as relevant, ensuring that shoot day/s take place in a timely and organised manner and working with the agency to finalise delivery of assets.
- Coordinate with the local marketing teams across Europe and Marcoms to produce / execute effective strategies.
- Monitor campaigns and activities and analyse data to evaluate the success of marketing efforts.
- Monitor activities to ensure that deadlines are achieved, materials are delivered on quality and briefs are met.
- Work with the Category Product Manager to assist with the identification of new product ideas.
- Assess market competition by comparing the company's product to competitors' products.
- Prepare key presentations and launch documents including relevant launch content such as competitive matrixes, range propositions and positioning, headline GTM strategy and USPs, in conjunction with Category Product Manager and other team members.
- Monitor and manage marketing budgets and expenditure wisely and in an organised manner.
- Represent and demonstrate Fellowes Workspace Health expertise at customer meetings and events.
- Develop category expertise within the industry. Monitor competitive and market activity. Stay abreast of trends which will influence category development such as technology, workplace, etc.
- Provide information to the global Fellowes teams to enable them to launch products developed in Europe in their markets. (US, AUS, CAN, South Korea).
- Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
- Competitive salaries
- Bonus scheme
- Pension with match funding (up to 8.5%)
- 25 days annual leave, increasing by an extra day for every 5 years of service
- Flexible working
- Life assurance
- Healthcare subsidised with employee assistance programme
- Enrolment into health cash plan
- Cycle to work scheme
- Long Service Awards
- Day off for your birthday
- Free parking at the office
- GIVE – employee voluntary programme
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Doncaster, Doncaster, United Kingdom Fellowes Brands Full timeAbout the RoleWe are seeking a highly skilled Category Marketing Specialist to join our Workplace Health Division. As a key member of our marketing team, you will be responsible for developing and executing marketing plans, activities, and tools to achieve budgeted shipment and EBITDA goals.Key ResponsibilitiesImplement category strategy, prioritising focus...
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